ABOUT US

Found Missing is not just a creation, it’s a culmination. Founder Mo Asif believes that it was born from the collapse of everything that once made sense to him. When the path disappeared, purpose appeared. The launch on 11.11.25 marks more than a date; it’s the moment everything came full circle. The chaos, the loss, the stillness, all of it was alignment in disguise. Because sometimes, what breaks your heart is what opens your eyes.

Through our clothing, we want people to discover what’s been missing in their lives whether it’s a person, a place, or a sense of peace. Found Missing represents the calm that comes when you finally understand why things had to fall apart, and the beauty in realizing that everything missing was leading you to everything meant. 11:11 repeats every day twice. It’s a pattern. A reminder that no matter how far you fall, the moment to realign always comes again.